The Offer – What You’re Actually Selling

Creating Your Offer

Before you hit "go live," you need more than just great content—you need offers that convert viewers into customers. Your webinar might deliver incredible value, but without strategically crafted offers, you're leaving money on the table.

The key is preparing multiple offer types that meet your audience where they are in their buying journey, from the skeptical first-time viewer to the ready-to-invest repeat attendee. Let's break down exactly what you need to have ready before your webinar goes live.

📌 For Each Offer, Prepare:

➡️Sales Page or Booking Page

➡️Stripe or PayPal product setup (in Payments > Products)

➡️Calendar (for call booking) with confirmation email + reminder texts

➡️Thank You page or Post-purchase page

👉 Pro Tip: Create different CTAs depending on your audience readiness: direct checkout vs. booking a call.

Where to Position Your Offer in the Funnel

There are many ways you can add your offer/s on the webinar funnel.

In fact, you can add offers on each funnel page. If you need guidance on what offers to create, below are a few examples of what you can add on each page.

For the Confirmation Page: Low Ticket Offers

Think of low-ticket offers as if they're "test-drive". Once someone becomes a customer, they shift from "prospect" to "customer" mindset and are significantly more likely to buy again.

If you're running ads, these offers can help offset marketing costs while building trust through value delivery and creating social proof for higher-ticket sales. They also segment your audience so you can focus expensive follow-up sequences on buyers rather than your entire webinar list.

Examples of low-ticket offers for NLP coaches:

💻 Digital Program, Self-Guided Tools, Entry Point Offers

Digital programs and self-guided tools are scalable and accessible options for those who want to start on their own terms. To give you an idea, here are a few examples:

Self-Paced Hypnotherapy Course
A structured journey with recorded hypnosis sessions, journaling prompts, and mindset exercises.
Audio Bundles
Hypnosis recordings for sleep, stress, cravings, confidence, etc.
Guided Journals or Digital Workbooks
Tools to deepen their reflection and reinforce change between sessions.
Low-Ticket Mini Workshop
A 90-minute deep dive into a specific topic (e.g., "Craving Control with NLP" or "Quit Smoking Fast").
Free Discovery Call or Breakthrough Assessment
Offered at the end of your webinar to invite prospects into your higher-ticket programs.

For the Replay Page or during your Live Event: High-ticket offers

You need proven results, strong credibility, and confidence in premium pricing before attempting high ticket webinar sales. High ticket works best with engaged, qualified audiences rather than cold traffic.

This is why it's best to discuss this only after when you have already given enough value, towards the end of your webinar.

🎯 Coaching & Transformation Programs

The replay These are perfect for clients who want accountability and deep, lasting change.

1:1 Coaching Packages
Personalized NLP or hypnotherapy sessions for specific goals (e.g., weight loss, smoking cessation, anxiety relief).
Breakthrough Sessions or VIP Days
One-time intensive sessions focused on resolving a key issue quickly.
Group Coaching Programs
Weekly live sessions around topics like emotional mastery, healthy habits, or behavior change — with the added power of community support.
Course + Coaching Package
Students complete modules and meet weekly with you for personalized guidance.
Audio Bundle + Private Session
They use your hypnosis recordings, then schedule a 1:1 session to customize their experience.
Workshop Series + Accountability Group
A multi-part live training paired with a private community for support and follow-up.

Important Elements to Add to Your Webinar Funnel

Whether you're using a blank or pre-made webinar funnel template, we highly recommend you add these elements to help you maximize conversion.

Minute Timer

If you're setting up a recorded webinar event, the page needs to be clean and distraction-free. This way, your audience can focus on what you're saying and you have established your credibility before they see your offer.

And that's where the Minute Timer element comes in. It allows you to show hidden sections or elements on your funnel page. Your hidden section will contain your offer (order form, calendar, etc.) and they won't see it unless the timer has expired.

For example, if your recorded webinar is 30 minutes long, and you're making the offer on the 20-minute mark, your minute timer should be set for 20 minutes. When the timer expires on the 20-minute mark, you have already introduced yourself, established your credibility, and built up on the offer.

For this work efficiently, make sure your webinar video is set to "autoplay".

Read: Minute Countdown Feature

One-step order forms

You'll need the one-step order form element for an easy checkout experience.

Pop-ups

There are two ways you can show your services. You can put the form directly on the funnel page or you can put it on a pop-up. If you have multiple buttons, you can assign a pop-up for each specific button as the container for the product.